Ok,
so let’s check something out. Something we see and hear on a daily basis. The
word is, “keyword”.
What
exactly is a keyword and what does it do? Techopedia define is as “A keyword, in the context of
search engine optimization, is a particular word or phrase that describes the
contents of a Web page. ... Keywords form part of a Web page's metadata and help
search engines match a page to with an appropriate search query.
Take a look at certain blogs
and websites. What do you see in common when going through the content.
Whatever the site or blog represents will have similar words or keywords which
are repeated through the articles present. This helps the user know that it is
the correct place they have come looking. It also makes their search easier.
